Joico - INNERJOI Preserve Color Shampoo 1000 ml

The INNERJOI Preserve formula, which includes raspberry seed oil and beetroot extract, has been specially developed to counteract color washout. This series gives the hair the necessary care and color protection to keep the hair color longer.

Need a shampoo that keeps your shade? This gentle cleanser locks down salon hair color with pure, nurturing goodness, putting your beautiful investment in conscientious hands. Preserve Shampoo fights the inevitable fading, one protective lather at a time, taking a protective approach to hair color with a unique combination of ingredients:

Color-protecting beet root extract helps ensure vibrancy, while the power of raspberry seed oil - a source of linoleic acid

Application:

Apply to wet hair. Foam. Rinse off. Follow up with Preserve Conditioner.