Beauty of Joseon

This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.


Key ingredients
Rice bran water 68%
Rice has played a very important role as a staple food and skin care ingredient in Korean history.
In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.

Alpha-Arbutin 2%
Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.​

Choosing a cleanser involves finding a balance between thorough cleansing and maintaining the skin's barrier health. Our Green Plum Refreshing Cleanser, with its gentle, slightly acidic formulation, harnesses the power of plant-derived extracts from plum and mung bean seeds to achieve just that.

​Hypoallergenic, slightly acidic formula
Healthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier.

Moist gel formula
It does not dry out the skin and provides a moist feeling even after cleansing.

Natural Hanbang ingredients
Extracts from plum and mung bean, which have long been used as Hanbang ingredients, help give you a refreshing and moisturizing cleansing.

Key ingredients
Plum water 24%
According to Donguibogam, plums are sour and non-toxic, and not only do they reduce fever and relieve heartburn, they also quench thirst and rejuvenate muscles and the pulse. Plums are rich in organic acids and vitamins, and have long been used as an herbal ingredient.
They soften old dead skin cells and moisturize the skin.

Mung bean seed extract 3%
Mung beans are effective for exfoliating, so they were made into a face cleanser by grinding them together with red beans, other beans, and rice bran in the Joseon Dynasty.
In addition, the saponin contained in mung bean helps to keep the skin moist for a long time by promoting the creation of moisture.

Beauty of Joseon Glow Replenishing Rice Milk modernizes an ancient tradition from the Joseon Dynasty, where rice bran water, known as migamsu, was used to beautify the skin in the same way as today's toner or essence.

This nourishing toner combines the rich benefits of rice extract and rice amino acids, which penetrate deep into the skin to hydrate dry and rough skin. The rice extract has a brightening and anti-aging effect.

The toner has a Bi-phase formula, with a moisture boost layer filled with rice extract for hydration and a powder layer based on kaolin clay to control sebum, clear pores and prevent acne breakouts! This combination helps to soothe sensitive skin and create a smoother texture, making it ideal for achieving a radiant complexion.

Suitable for use in all four seasons, this daily toner combines the deep moisturizing properties reminiscent of Ginseng Essence Water and a refreshing sensation like Green Plum Refreshing Toner. Adapted to different skin types, it meets your skin's changing needs all year round.

Centella asiatica extract and panthenol have a soothing and anti-inflammatory effect, which helps to heal and prevent stress in the skin.

Free from parabens, sulfates, silicone, drying alcohols, mineral oil, essential oils and perfume.

Suitable for combination/oily and dehydrated skin.

150 ml.

Relief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.

Lightweight cream texture
It is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.
After absorption, it provides a natural glow without a white cast.
Even if you apply a large amount before makeup, it does not clump or get cakey.

Rice extract 30% + Grain fermented extracts
Rice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.

A moisturizing cream that helps even skin tone and makes signs of aging less visible. This cream from Beauty of Joseon, with its content of rice water, ginseng, niacinamide and squalane, will even out your skin tone, reduce fine lines and give a youthful glow.

For many centuries, especially in Asia, rice has been used to care for the skin. Rice contains a high concentration of amino acids and vitamin E, both of which add moisture and glow to the skin. In addition, research has shown that rice can have an anti-inflammatory effect on the skin, with less irritation and redness as a result.

Ginseng is rich in antioxidants that protect your skin against free radicals and prevent signs of ageing. In addition, ginseng adds moisture to the skin.

Niacinamide can help reduce problems with impure skin, acne, pigmentation, acne scars, dry skin, large pores, fine lines, redness and skin texture.

Last but not least, squalane will help strengthen your skin barrier and at the same time add moisture and nourishment to the skin.

Dynasty Cream is particularly compatible with dry and mature skin due to the moisturizing and skin-repairing ingredients, which together also have an anti-aging effect.

50 ml.

Dynasty Cream is a unique gel-cream that intensively moisturizes and results in youthful skin. This day cream is a powerful blend of nourishing traditional Korean ingredients, including 5% Ginseng root and 29% Rice bran water, which are packed with antioxidants, as well as B and E vitamins that effectively fight signs of hyperpigmentation, reduce unevenness and reduce enlarged pores.

The result is visibly smoother and hydrated skin, with reduced fine lines and feels velvety to the touch.

Your skin will retain the long-lasting moisture, thanks to 3 types of hyaluronic acids that work in harmony to hydrate the skin at different depths and layers.

The cream contains 2% squalane, which nourishes and protects the skin against external influences, while the ceramides rebuild and strengthen the skin barrier, making it more robust against changing weather conditions.

If you have sensitive skin with a tendency to redness and irritation, you will appreciate the soothing effect of honey extract, known for its anti-inflammatory and cleansing properties. At the same time, 2% niacinamide works to balance the skin's oil production, lighten the skin tone and leave your skin radiant.

Free of parabens, silicone, sulfates, drying alcohol, mineral oil and synthetic perfume.

Suitable for all skin types, but is particularly suitable for people with dry and mature skin.

50 ml.

The Beauty of Joseon Glow Serum enhances skin radiance with 60% propolis extract and 2% niacinamide.
Its moisturizing formula soothes, regulates sebum, and brightens the skin tone, leaving a lovely glow. Suitable for all skin types, especially those seeking radiance and nourishment.

30 ml

Ginseng has been a cherished herb in Korean history, renowned for its benefits to our overall health and particularly our skin. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, nourishing and hydrating the skin deeply. This essence not only supplies your skin with ample moisture and nutrients but also ensures long-lasting hydration.

Uniform skin tone
This essence calms down the skin surface where dead skin cells occur and helps make the skin tone even by improving the skin texture to be smooth and bright.

Nutrient Supply
It is an essence type that contains niacinamide, which helps to balance the moisture level of the skin and protect it from external stimuli while forming a strong moisture barrier on the skin.

Intensive Moisture Supply
Containing 80% ginseng water, it helps to maintain deep moisture in the skin for a long time and keeps the skin healthy.

Key ingredients
Ginseng root water 80% + Ginseng complex
In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.
The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.

Niacinamide 2%
Niacinamide is helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.

This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.

Our chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We've incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.

Renewal : Enhanced soothing and moisturization effects
30% mugwort extract was added to enhance Calming Serum’s soothing effect.
In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.
It has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.

Key ingredients
Green tea 50%
'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.

Mugwort 30%
Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.

Panthenol (Vitamin B5) 5%
As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated

Beauty of Joseon 8809875906477 Ansiktsserum og konsentrat Face serum 30 ml Unisex

Enriched with 15% Centella Asiatica, this mask pack is designed to comfort and soothe your skin. The combination of green tea extract, mugwort extract, and 3 types of hyaluronic acid deliver deep hydration, refreshing your skin from within.

Thin Tencel sheet
The thin Tencel sheet closely adheres to the skin regardless of the face shape.
In addition, it is highly breathable and does not clog pores even while the mask pack is covering the face.

Deep hydration
Containing 3 types of hyaluronic acid, of low-medium-high molecular weight, it hydrates the skin from deep within.

Moisture barrier
It has an essence type texture to provide a powerful moisture layer to the skin.

Centella asiatica extract 15%
It is also called 'Tiger grass' because it is recorded that tigers rolled in fields of centella grass when they were injured in ancient times. It soothes and relaxes the skin.

Hyaluronic acid
Containing Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, and Sodium Hyaluronate, it hydrates the skin from deep within. In addition, it contains natural herbal ingredients such as mugwort extract, goji berry extract, ginseng extract, and green tea extract.

The 'Hanbang discovery kit' was created for those who want to find out which of the four BOJ serums is best for their skin.

This is a 10ml mini size set with 4 types of serums so that you can choose to use or layer them according to your skin type or skin issues. Experience a wonderful journey to find the right product for you before taking the plunge on a full-size bottle!

What's inside?

Calming Serum : Green Tea + Panthenol
Solution : Green tea leaf water 76% + Panthenol 2%
Notable ingredients : Centella Asiatica Extract, Artemisia Vulgaris Extract, Sodium Hyaluronate
Texture : Watery and lightweight texture
Benefits : Soothing, Calming

Glow Serum : Propolis + Niacinamide
Solution : Propolis Extract 60% + Niacinamide 2%
Notable ingredients : Betaine Salicylate (BHA), Tamanu Oil, Tea Tree Extract
Texture : Honey-like texture
Benefits : Anti-acne, Anti-inflammation

Glow Deep Serum : Rice + Alpha-Arbutin
Solution : Rice bran water 68% + Alpha-Arbutin 2%
Notable ingredients : Glycerin, Niacinamide, Soybean Seed Extract, Barley Extract, Rice Extract, Sesame Extract
Texture : Watery and lightweight texture
Benefits : Anti-pigmentation, Brightening

Revive Serum : Ginseng + Snail Mucin
Solution : Ginseng Root Water 63% + Snail Mucin 3%
Notable ingredients : Ginseng Root Extract, Adenosine, Matsutake Extract
Texture : Lightweight, Mucin-like texture
Benefits : Anti-wrinkle, Anti-pigmentation

As skin matures, it tends to lose moisture and oil, leading to easier wrinkle formation. When the skin lacks sufficient moisture, it compensates by producing more sebum for protection. This imbalance can increase the risk of skin inflammation. Hence, maintaining the skin's oil-water balance is crucial for its health.

'Dynasty Cream', our brand's debut product, was formulated to supply ample moisture and balance the skin's oil-water ratio. Over the past 5 years, valuable customer feedback has prompted us to expand our moisturizing cream line with fresh ingredients and a new formula.

For those with oily skin, we've created 'Red Bean Water Gel'. With its light gel consistency, it delivers abundant moisture without the greasy feel. The cream's key components, red bean extract and a blend of three peptides, synergize to boost hydration and skin health.

Light moisture-gel formula
'Dynasty Cream' is ideal for dry/combination skin, and 'Red Bean Water Gel' was developed for oily skin with active sebum secretion.

Powerful moisture delivery and pore care
It minimizes the feeling of oiliness and focuses on providing moisture. It contains 'red bean', known to help absorb sebum due to its abundance of saponins, and 'peptides', known to help improve wrinkles.
As a light gel formula, it absorbs into the skin with a delicately fresh feeling.

Key ingredients
Haenam red bean extract 44%
Red bean has played an important role throughout Korean history. It was used as a medicine for its important role in the discharge of wastes and used as an ingredient in traditional food as well. Also, as recorded in ancient documents, women in the Joseon Dynasty used it with mung bean to wash their faces. Red beans help with the absorption of sebum, and the saponin in red bean peel helps skin health and elasticity.

Peptide complex
It contains 3 types of peptides (SH-Oligopeptide-1 / SH-Oligopeptide-2 / SH-Polypeptide-1) to aid with skin health by helping to maintain the proper amount of growth factors, which naturally decrease due to aging.
Take an amount about the size of a coin, apply it to the skin, and dab it until properly absorbed.
It is especially ideal for oily skin with excessive sebum.
After absorbing sebum with RED BEAN MASK, apply this cream to replenish your skin’s moisture and create synergy with your pores and skin texture care.

Matte Sun Stick was developed with Ramón @glowbyramon, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.

While most sun sticks are tailored for outdoor pursuits, we've designed ours to be just as beneficial in our everyday urban environments. Regular sunscreen reapplication every 2-3 hours is crucial for optimal SPF and PA protection, but it's often challenging. Therefore, we've engineered a sun stick with a matte formula that applies smoothly, without becoming clumpy or greasy, even when reapplied over makeup.

Our sun stick utilizes a sebum-control silica powder to regulate oil production, ensuring an adherence boost and a smooth, matte finish. Plus, it's packed with artemisia capillaris and green tea extracts, contributing to a smooth skin texture while preserving its hydration.

Non-greasy matte sun stick
It is a matte sun stick without any of the oily or sticky feelings. It is hygienic as you don’t need to apply it with your hands, and it is compact, enabling convenient use anytime, anywhere.

Porous sebum-control silica powder
Sebum-control silica powder regulates sebum on the skin, giving a smooth and soft-rolling feeling without greasiness.

Key ingredients
Artemisia Capillaris
Mugwort has been an important ingredient throughout the history of oriental medicine. And artemisia capillaris has a cooling property and has been used as a therapeutic medicine to lower body temperature since ancient times. It contains vitamins A and C as well as various minerals to help nourish and soothe the skin.

The Beauty of Joseon Revive Serum is an intensely moisturizing and anti-aging serum with 63% ginseng extract and 3% snail mucin.
The serum improves skin elasticity, brightens, and smoothens uneven skin texture with niacinamide and hyaluronic acid. Ideal for all skin types, especially mature, dry, and dull skin.

Treat Puffy Eye Bags, Fine Lines, Dark Circles, and Wrinkles
Introducing our Revive Eye Serum: a powerful Korean eye cream designed to reduce wrinkles and revitalize the delicate eye area. This serum addresses the loss of protein, collagen, and hyaluronic acid by combining ginseng extract and retinol to enhance skin elasticity and brightness while minimizing irritation.

Non-Sticky, Nourishing Texture
This retinal eye cream absorbs quickly without stickiness, leaving a smooth, silky finish.

Effective Skin Care by Providing Moisture
Contains ginseng extract and retinal to moisturize, enhancing wrinkle care deeply:
- 16% improvement in eye wrinkles
- 11% improvement in neck wrinkles
- 118% improvement in moisturization

11x Better Retinal Compared to Retinol
Retinal is 11 times more effective in converting to retinoic acid than retinol, with less irritation and higher efficacy.

Where & When to Use Revive Eye Serum
- Suitable for all face areas with wrinkles
- Also ideal for spot care: pair with eye cream and sunscreen.

It is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist.

Solid balm texture
A very soft, balm type cleansing balm that gently melts away makeup, excess sebum and skin impurities.

Oil base makeup remover
It gently dissolves mascara and eyeliner makeup, so there is no need to use a separate remover. In addition, it is comfortable to use because it does not blur or irritate the eyes.

Key ingredients
Rice + Grain complex extracts
Rice has played a very important role as a staple food and skin care ingredient in Korean history.
In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.

A light and mild toner with 2% AHA and 0.5% BHA that will remove dead skin cells, reduce the size of pores, give glow and make the skin more uniform.

This toner is based on 25% green-plum water, which has been used as a traditional herbal medicine in Asia. In addition, the toner also contains 2% mung bean extract, which adds antioxidants and nutrition.

The mixture of both AHA and BHA in low but effective concentrations evens out both skin texture and skin tone. Therefore, over time you will be able to see that both pigment spots, acne scars, pimples, large pores, lifeless skin and pimples become rare problems, as the toner supports the skin's own work towards greater balance and radiance.

Green Plum Refreshing Toner is the perfect all-round toner for you who would like to achieve smoother and more balanced skin, where problem areas such as large pores, uneven skin tone and uneven skin texture are effectively remedied.

150 ml.

Our pores are essentially pathways that sebum uses to reach the surface of our skin. When dead skin cells and surplus sebum clog these pathways, pores tend to enlarge. Proper pore care involves clearing away the built-up dead skin cells and sebum, followed by cooling the skin.

For this initial phase of skincare – pore and exfoliation care – we have harnessed ingredients from Earth, the cradle of our origin. Historically cherished red beans and kaolin have been chosen as key constituents. Kaolin effectively absorbs sebum, while red bean extract and powder assist in exfoliation and skin texture refinement.

Moist Clay Texture
The moisturizing soft mud formulation helps to absorb sebum and remove wastes without dryness or tightness. At the same time, it provides a refreshing cooling feeling.

Key ingredients
Haenam red bean extract 30%
Red bean has been an important herbal ingredient throughout Korean history as well as a beloved skin care ingredient. Women of Joseon, who emphasized skin care that creates clear and clean skin, used mung beans and red beans ground together to wash their faces. The rich saponin in red beans helps with the adsorption of sebum and acts as a natural exfoliant.

Everyday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.

In response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.

Our unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.

Moist and light daily sun care
The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.

CLEAR-FENCE capsule formula
The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.

Key ingredients
Ginseng extract 30%
According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.
The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.
In particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.

Niacinamide 2%
Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.

A light, oil-based cleanser that removes excess dirt and make-up. This cleanser is based on soybean oil, which feels light and non-greasy, but still removes even the most stubborn make-up.

Ginseng seed oil has a mild fragrance, which further contributes to a pleasant and relaxing experience when using the cleanser. At the same time, you will find that your skin feels clear, clean and soft after use.

Ginseng Cleansing Oil is free of artificial perfume, essential oils, parabens, sulfates, drying alcohol and silicone. Is vegan and not tested on animals.

210 ml.